The Content Pyramid is a concept that allows you to organise and map your content and engagement in a way that moves your target audience from free content consumption and engagement through to core customers and beyond.
The concept revolves around recognising that we can’t always easily and quickly move people from initial awareness through to customer.
Further, there is the option for products or services that can be positioned which offer the opportunity of low turnover, high-profit margin; which would be in addition to your core products and services.
In this episode, after I outline how the Content Pyramid works, I walk through an example of a business and map their content against the pyramid.
It’s not all theory though. To help, there is a downloadable worksheet that maps the example against the pyramid and provides space for you to complete the exercise on your business.
DOWNLOAD: The Content Pyramid