The Content Pyramid is a concept that allows you to organise and map your content and engagement in a way that moves your target audience from free content consumption and engagement through to core customers and beyond.
The concept revolves around recognising that we can’t always easily and quickly move people from initial awareness through to customer.
Further, there is the option for products or services that can be positioned which offer the opportunity of low turnover, high-profit margin; which would be in addition to your core products and services.
In this episode, after I outline how the Content Pyramid works, I walk through an example of a business and map their content against the pyramid.
It’s not all theory though. To help, there is a downloadable worksheet that maps the example against the pyramid and provides space for you to complete the exercise on your business.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.