Are You Ready
To Cut Through All The Marketing Fluff
& Create a Real MARKETING PLAN?
HERE’S HOW YOU WILL DO JUST THAT WHEN USING MARKETING BUILDER’S UNIQUE CARD-BASED SYSTEM TO BUILD
REAL ENGAGEMENT AND OWNERSHIP OF YOUR ORGANISATION’S MARKETING EFFORTS.
IN 6 STEPS …
1. Define Your Ideal Target Market(s)
So you know exactly who your are trying to engage with.
2. Analyse Your Current Pipeline
So you know the best place to focus your marketing tactics for best results.
3. Set Your Overall Objectives
So you have strong guidance for all your marketing tactics.
4. Set Your Marketing Goals
So you know exactly what you are aiming to achieve and stay on track.
5. Identify Marketing Tactics
Choose from over 100 marketing tactics with confidence that they are right for you.
6. Set A Budget
Clearly identify how much time and/or money you are going to commit.
WHAT’S IN THE BOX?
Your Marketing Builder box contains 7 sets of specially designed cards which are used to help guide you through decisions about your pipeline focus, marketing objectives, marketing goals, budget, and choosing from over 100 marketing tactics.
At each stage, you’ll watch short videos where marketing concepts are explained in easy-to-understand language and which guide you through how to use the cards at each step.
As you progress, you’ll place the cards on various A3 place mats which are designed to provide you with a visual representation of your decisions and ultimately your marketing plan.
PLUS … LOADS OF GREAT SUPPORTING RESOURCES!
As you progress through Marketing Builder, in addition to the cards, place mats, and videos, you’ll have access to downloadable and online support resources.
These resources have been specifically designed to compliment the Marketing Builder cards, place mats, and videos.
These resources include templates, spreadsheets, examples, and guides which will help ensure you are on the right track and are making decisions based on the your unique business’ context.
THE RESULT
Once you finish the Marketing Builder process, you’ll be able to lay out all of your selected marketing tactics and confidently tell a story of how a prospect first engages with your marketing and then progresses through various touch points to eventually become a customer or client.
The below example is an actual section from the Marketing Builder video lessons and uses Jess, a sole-trader HR Consultant as the example business.
Watch the video for an example of what you could build for your own business.
