WELCOME TO MARKETING BUILDER
Short, Sharp, &
To The Point
You’ll get lots of little bricks of marketing advice to help you build up your marketing and your business. Each episode jumps straight into a topic and provides you with short, sharp, and to the point marketing advice that is easy to understand and that you can apply to your marketing straight away.
Meet Your Host
— DANIEL OYSTON
Hi, there! It is awesome to have you drop by.
Over the years, I’ve helped many organisations with their marketing, and I’ve done it both as a full-time employee and a consultant. I’ve also spent many years teaching marketing at university and college as well as running workshops for the corporate world.
Because I’ve been around a bit, I’ve worked both in the older ways and the new ways of marketing. Plus, I actually have qualifications in marketing, with a Master of Marketing, and I have broad experience over a wide range of industries and sizes of organisations , from sole-traders through to large federal government departments and I co-founded a very successful international tech start-up.
So, you could say I kind of know my way around marketing a little bit!
I see a lot of people and businesses making marketing more complex than it needs to be. For me, marketing is pretty simple because …
Marketing is about finding people with a need and getting them to trust you.
So, your job is to get the right information, to the right people, at the right time.
Cut THROUGH The FLUFF
Marketing Builder is a card-based system, supplemented by online video lessons, that walks you through, step-by-step, the most important things in a marketing plan, and results in a visual representation of your marketing where you can easily see how people will engage with your business as they move from awareness through to a customer or client.
Whether you are a small business owner, trying to develop a marketing plan that you can actually use and are confident in, on that very limited budget, or a seasoned marketer wanting others in your organisation to have real buy-in and engagement with your marketing, then Marketing Builder is perfect for you.